Target releases VR Haunted House and Trick-or-Treat App for Halloween

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In the wake of the Great Adblock Crisis of 2015, national retailer Target has shown us that creative, engaging advertising is still possible.

Just in time for Halloween, Target’s latest marketing efforts includes a virtual reality haunted house slash-interactive catalog augmented by YouTube’s 3-D capabilities, as well a new mobile app for parents that identifies the best houses to Trick-or-Treat at.

Target’s fresh new campaigns and its testing of interactive beacon technology in select stores, it’s obvious that the company is making huge strides to stay as up-to-date as possible in the realm of omnichannel. Between smart store aisles that communicate with customers and the branded content that we don’t mind exploring, it’ll be exciting to see what direction the company takes its next marketing campaign.

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