Beacon Technology, Coming to a Target Near You

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Target, one of the largest general retailers in the United States, announced that it will start testing beacon technology in 50 of its stores nationwide.

Beacons are physical devices that send information about deals and recommendations to customers’ smart phones as they walk by. For now, this technology requires for customers to opt in by turning on Bluetooth and installing the Target app, but a recent report from BusinessInsider expects beacon technology to drive over $4 billion for retailers within this year, and up to ten times that in 2016.

Target is currently testing in-store beacons in major, tech-savvy cities like Chicago, Portland, San Francisco, and Seattle, but is rumoured to go nationwide by the end of the year. You can read more about it below.

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