Meet “Generation Z”

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Over a quarter of the population is under 19. The post-Millennial Generation Z will soon be entering the workforce and earning real purchasing power. More tech-savvy than their previous cohorts, and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers? Here is an excellent presentation that paints a picture of this new generation of digital natives. Have a look, and prepare to feel really old.

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