How to Make a B2B Company Less Boring


Just because you’re B2B doesn’t mean you can ditch your conventional advertising book. Use compelling stories and branding to earn a more casual, adaptable appeal.

“…In this sense, you have to stop selling to the company’s chief information officer, and start selling to every product manager, developer, and other employee who may need to use your products and services.”

This is a great example of how personalized marketing doesn’t always mean scaling to the individual or becoming more specialized – in cases like these, broadening your appeal to reach an untapped group can also pay off.


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