How to Tackle Omnichannel Marketing in the Age of Personalization

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This SteamFeed guest post from Robert Glazer touches upon the benefits of marketing personalization across multiple touchpoints, and how to do it for maximum effectiveness.

These are really good bullet points that every modern marketer needs to keep under their belt:

  • Diversify your data sources across multiple touchpoints
  • Connect online with offline
  • Keep it relevant, but not creepy
  • Match your content to the device
  • Timing is everything
  • Always be testing

Check out the rest of the article for more info.

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