Communications Axis surveyed over 130 marketers to uncover their insight on marketing, social media, and content. They animated the responses they received in this short video.
Some choice quotes about the state of digital marketing:
“The small agencies and independent marketing consultants who are succeeding are the ones using marketing automation tools to maximize their output.” Tamsin Fox-Davies of Constant Contact.
“Twitter and LinkedIn are the primary sources of marketing information. What this means is that the modern marketing consultant is as much a CREATOR OF CONTENT as a consumer of it.”