This handy new infographic from SurePayroll’s blog is a guide to the best and worst times to Facebook post, Tweet, or share on other social media channels like Tumblr, Pinterest, LinkedIn, and Google+. It’s surprisingly comprehensive.
If you’re managing your company’s social media presence on Facebook and Twitter, know that making new posts tends to be most effective in the afternoons. A good way to manage this is to schedule posts and Tweets for around lunchtime.
This makes sense, as people are more likely to check social media during the post-lunch afternoon slump to break up the monotony of the day. The peak fades around 3:00 p.m., when people are getting back to work or finishing it up for the afternoon. You might still be able to reach people catching a late lunch or finishing up work early, so don’t fret if you’re a little late on some days – just pair the Tweet with an image, which can result in about 40% more retweets and favorites than Tweets without images.
On the other hand, the worst times to post on Twitter, Facebook, and LinkedIn are at night or near the weekends, when work tends to take a backseat to life.
Curiously enough, the times when it’s worst to post on more professional sites like LinkedIn are great for more artistic, personal sites like Pinterest and Tumblr, which do well on the weekends and after working hours.
So, there you have it: the best times to post on social media sites to maximize your views. Always keep in mind though that these are guidelines and averages rather than hard rules. Unless you’re breaking stories at 3:00 a.m., posting anything faster, earlier, and better than everyone else might mean that you’re being talked about instead of doing the talking.
If you missed it, check out the rest of the infographic here.