Automation: A Key Conversation in Marketing’s Evolution

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A new article from Branding Magazine uses major bands like Coca-Cola to show how marketing automation can reach huge audiences on a highly personal scale.

“Thus, marketing automation can help marketers improve lead generation through scoring, segmentation, personalized email and campaign management, and one-on-one engagement with customers on a large scale – something that was previously impossible.”

The next generation of digital markers must be wary of certain unique challenges that come with the high potential marketing automation – something that the New England Patriots found out the hard way when its Twitter campaign was gamed to display a racial slur in one of its featured images.

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I'm a Dallas-based copywriter, blogger, and content marketer paying close attention to the human side of Big Data.

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