AOL ad-tech’s latest project: weather-based analytics

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Convertro, a division of AOL Platforms, is now working on a model that will consider the effect of 27 weather variables on advertising. This information will be especially useful for booking outdoor events (you don’t want to host a music festival in the rain), and checking out how freezing temperatures in Minnesota might convince a person to book a vacation to Hawaii.

Based on weather data across zip codes, Convertro will be able to determine whether the weather will have an effect on consumer purchasing habits, and to what degree.

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