This is a great example of how personalized marketing can provide more than just a financial incentive to win over customers. In this campaign AirBnB successfully built their brand by appealing to their customers’ idealism and giving them an opportunity to experience something new – meeting a complete stranger.
“With the use of a social hashtag, #OneLessStranger, Airbnb made the participants’ association with the campaign transparent, gaining visibility and all the feel-good and playful vibes that come with that transparency. Use of the hashtag positively impacts the sharer’s reputation…”
The $10 reward that AirBnB was willing to give is could be called “skin in the game:” putting something of your own on the line to prove a point and show that you mean business.READ MORE